The story so far


Die neue Werbekampagne:
Überall gesucht. Nur hier gefunden.

Die neue Werbekampagne von immowelt trifft genau ins Schwarze: mit einer packenden Story rund um Herausforderungen der Immobiliensuche. Mit dem Claim: „Überall gesucht. Nur hier gefunden.“ begeistert immowelt im brandneuen TV-Spot sowie in reichweitenstarken Printmedien, Online und auf beliebten Social-Media-Kanälen.


Second time in a raw

Immowelt wins YouTube Award for the most successful promotion video 2018. The video builds on a promotional campaign linked to the protagonist Eddy which received the Award already in 2017. Each of the commercials had more than 24 millions views.


The biggest campaign in the company’s history

“Immo erst zu Immowelt”: The biggest promotional campaign in the company’s history is launched starring its new slogan, featured across a new TV ad in print, radio, TV and on streaming portals.


estate Smart

New estateSmart Cloud software

The new Cloud solution estateSmart allows real estate professionals to complete their everyday tasks quickly, easily and from any device.


A new group of companies is created

Immowelt AG and Immonet GmbH (today: Immowelt Hamburg GmbH) come together under the roof of the Immowelt Group. Axel Springer SE has a majority holding in the Group.



Participation in crozilla.com

Immowelt AG continues to be on course for growth and participates as a majority holder in the Croatian real estate portal crozilla.com.


The first Immowelt app goes online

The first Immowelt app simplifies the apartment search by smartphone.


Immowelt AG opens up new markets


Immowelt AG also launches in Austria and Switzerland with immowelt.at and immowelt.ch – both portals quickly establish themselves on the market.


Immowelt AG introduces estateOffice, the extension of the successful software Makler 2000.


immowelt.de goes mobile

The mobile website of immowelt.de simplifies real estate offers and searches on the move


Further portals and products complete the portfolio


With estatePro, Immowelt AG offers real estate professionals CRM software that is precision-tailored to their needs.


The portals bauen.de and wohngemeinschaft.de expand the Immowelt AG portfolio as part of the sustainable growth strategy.


Launch of the Immowelt media network

Renowned media establishments participate in Immowelt AG via the markt.gruppe and enable the launch of the successful Immowelt media network.


immowelt AG

Data Concept GmbH becomes Immowelt AG

The publishing group Georg von Holtzbrinck participates as a strategic partner in Data Concept GmbH, which rebrands itself as Immowelt AG.


immowelt.de goes online – two years before Google


Immowelt AG launches the real estate portal immowelt.de, which quickly becomes one of the most popular online marketplaces for apartments, houses and commercial real estate.


Data Concept

Founding of Data Concept GmbH

The success story of Data Concept GmbH – today’s Immowelt AG – begins with the software products of the Makler 2000 family.